We Pass it Down. Never Waste It.
SINUBLI is a province-based circular fashion system, turning your closet clear-outs into cash, your old clothes into someone else's new favorite, and every garment into one less item in a landfill.
The Problem
A System Built to Fail
Modern consumerism teaches us to buy fast, wear fast, and throw away faster. Millions of garments get tossed before they've even earned their keep. Clogging landfills, leaking methane, and burning through resources for clothes that never get a second life.
It's not a fashion problem. It's a systems problem. And systems can be redesigned.
How SINUBLI works
We took sinubli, a deeply Ilonggo habit of handing down clothes and built the system to scale it nationwide.
REHOME
Consign, Don't Just Donate. Drop off your pre-loved pieces, track everything through our Consignor Portal, and get paid when they sell. No guesswork, no ghosting — just transparent, real-time earnings.
RECIRCULATE
Nothing Goes to Waste. What can't be resold gets a second act. Local individual artisans upcycle unsellable textiles into one-of-a-kind pieces and small-batch products—turning "trash" into limited drops.
RETRADE
Swap, Don't Shop. Refresh your wardrobe without spending a peso. Our clothing swaps let you trade what you don't wear for something you'll actually love.
REGENERATE
Bigger Than One Closet. We partner with brands and retailers to manage take-back, sorting, and Extended Producer Responsibility—closing the loop at scale, not just one t-shirt at a time.
How SINUBLI works
We took sinubli—the deeply Filipino habit of handing clothes down—and built the system to scale it nationwide.
REHOME
Consign, Don't Just Donate. Drop off your pre-loved pieces, track everything through our Consignor Portal, and get paid when they sell. No guesswork, no ghosting — just transparent, real-time earnings.
RECIRCULATE
Nothing Goes to Waste. What can't be resold gets a second act. Local youth artisans upcycle unsellable textiles into one-of-a-kind pieces and small-batch products—turning "trash" into limited drops.
RETRADE
Swap, Don't Shop. Refresh your wardrobe without spending a peso. Our clothing swaps let you trade what you don't wear for something you'll actually love.
REGENERATE
Bigger Than One Closet. We partner with brands and retailers to manage take-back, sorting, and Extended Producer Responsibility—closing the loop at scale, not just one t-shirt at a time.
Where We Are Right Now
We're early, we're real, and the numbers are already moving:
2,500+
Garments Recirculated
10
Communities Served
50+
Household Partners
₱30,000+
Supplemental Income Generated
This isn't a pilot in one neighborhood. it's proof the problem exists and the system already works, island to island.
Metro Manila
Pampanga
Laguna
Cebu
Iloilo
Cotobato
Davao
Environmental Action
Every garment recirculated is waste diverted. We're serious about reducing fashion's footprint.
Community First
This system only works if it serves real people. We partner with, not for, our communities satisfaction.
What We Stand For
Our values guide every decision we make
Radical Transparency
You know where your clothes go, what happens to them, and how much you earn. No black boxes.
Built for the Philippines
This isn't a Western solution. SINUBLI is rooted in Filipino culture and values.
Community Care
We stay committed to the mission over shortcuts.
Systems Thinking
We don't just resell clothes. We're redesigning how fashion flows from closet to closet.
Environmental Action
Every garment recirculated is waste diverted. We're serious about reducing fashion's footprint.`
Community First
This system only works if it serves real people. We partner with, not for, our communities satisfaction.
What We Stand For
Our values guide every decision we make
Radical Transparency
You know where your clothes go, what happens to them, and how much you earn. No black boxes.
Systems Thinking
We don't just resell clothes. We're redesigning how fashion flows from closet to closet.
Built for the Philippines
This isn't a Western solution. SINUBLI is rooted in Filipino culture and values.
Community Care
We stay committed to the mission over shortcuts.
The Team Behind the Loop
A diverse crew of makers, doers, and believers
Our Founder
- Dan Lorenz Guillen
- Founder / Project Developer
Dan works in the social sector, supporting mission-driven organizations mainly in Finance and Accounting. He believes communities must work together to achieve sustainable living. He saw that the Philippines lacks access to systems for sustainability. He started SINUBLI as a side project to build that system. Today he continues this work, creating a circular system rooted in our Ilongo culture of passing things down.
Project Volunteers
- Noreza Guillen
- Project Volunteer
"Believe in GOD."
- Farrah Deanne Guzman
- Project Volunteer
"Be soft, but never settle."
- Andrea Nicole Panes
- Project Volunteer
"Do small things with great love."
- Lara Jane Moleño
- Project Volunteer
"Good style shouldn't go to waste."
- Danielle G. Fulgencio
- Project Volunteer
"Love the life you live. Live the life you love."
Our Accountability Partners
We don't build this alone we're supported by people who keep us honest and on track.
Jhon Michael Dioso
JM is a social entrepreneur and community builder based in Payatas, Quezon City. His work focuses on building practical solutions around textile waste and community livelihood. He co-founded Project Payatas, where mothers in the community turn textile scraps into useful products and livelihood opportunities. He also leads Project Pilipinas, exploring solutions for textile recovery, circular manufacturing, and ways to connect communities and businesses.
"There is no tomorrow" — makes today count in all that matters.
Jade Beverly Wang
JB is a sustainability professional and climate advocate currently studying Global Sustainable Development at university. She works as Chief Sustainability Officer at Greenhouse Café, conducting emissions assessments and providing consultancy toward the company's net-zero goals. She has strong skills in writing and journalism, using the company's website platform to communicate the social impacts of climate change through published articles.
"Every dollar you spend is a VOTE in what you believe in."
Althea Toribio
Althea is a Filipino teen advocate based in San Luis Obispo, California. She is driven by a deep love for nature and circularity. Her mission is to empower youth voices through Eco Pilipino, a testimonial project for Filipino students to share local climate issues. She is also co-founder of the Eco Sew Fashion Club, where she leads clothing recycling and community redistribution initiatives.
"The sun will rise and shine again. So shall you."
Trish Rosal
Trish works at the intersection of global tech and community empowerment. She is a mom who believes sustainability starts with intentional choices. She launched Color Clarity to help Filipinas discover the colors that truly work for them. She believes when your clothes love you back, you buy less but wear more of what you already own.
"How can we learn from this?"
Our Accountability Partners
We don't build this alone — we're backed by people who keep us honest and on track
Jhon Michael Dioso
JM is a social entrepreneur and community builder based in Payatas, Quezon City. His work focuses on building practical solutions around textile waste and community livelihood. He co-founded Project Payatas, where mothers in the community turn textile scraps into useful products and livelihood opportunities. He also leads Project Pilipinas, exploring solutions for textile recovery, circular manufacturing, and ways to connect communities and businesses.
"There is no tomorrow" — makes today count in all that matters.
Jade Beverly Wang
JB is a sustainability professional and climate advocate currently studying Global Sustainable Development at university. She works as Chief Sustainability Officer at Greenhouse Café, conducting emissions assessments and providing consultancy toward the company's net-zero goals. She has strong skills in writing and journalism, using the company's website platform to communicate the social impacts of climate change through published articles.
"Every dollar you spend is a VOTE in what you believe in."
Althea Toribio
Althea is a Filipino teen advocate based in San Luis Obispo, California. She is driven by a deep love for nature and circularity. Her mission is to empower youth voices through Eco Pilipino, a testimonial project for Filipino students to share local climate issues. She is also co-founder of the Eco Sew Fashion Club, where she leads clothing recycling and community redistribution initiatives.
"The sun will rise and shine again. So shall you."
Trish Rosal
Trish works at the intersection of global tech and community empowerment. She is a mom who believes sustainability starts with intentional choices. She launched Color Clarity to help Filipinas discover the colors that truly work for them. She believes when your clothes love you back, you buy less but wear more of what you already own.
"How can we learn from this?"
Join the Loop
Every swap, sale, and second life adds up. Kilos of waste diverted, pesos
earned, and a fashion system that finally makes sense. You're not just a
shopping secondhand. You're running the system.